Tool 04
Tell machines exactly who you are.
Fill in what's true about your business. We write valid schema.org JSON-LD you can paste into your site, and flag anything that's missing or malformed.
paste inside <head>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness"
}
</script>- ◐ Name is required.
- ◐ Website is required.
- ◐ Street address is required.
- ◐ City is required.
Pick the most specific type
"LocalBusiness" works, but "Dentist", "Bakery" or "Plumber" is better. Schema.org has hundreds of business types; use the one a customer would use.
Make it match the page
Everything in your schema should be visible on the page too. Google ignores, and can penalise, markup that describes things the visitor can't see.
The facts AI gets wrong most often
- Opening hours (especially holidays)
- Service area vs. street address
- Price range and whether you take new customers
After publishing, check what else is missing with the SEO Health Snapshot.
FAQ
Questions
Rather not do this yourself? We'll do the whole thing and send you the receipts.