Otterly AI alternatives, for small local businesses
OtterlyAI is a solid, affordable AI search tracker: from $29/month it checks every day whether ChatGPT, Google AI Overviews, Perplexity and Copilot mention you. If you're looking for something else, it's usually because you want something free, something that fixes problems rather than measures them, or more depth. Here are honest options, us included.
| Tool | Starting price | Free option | Daily tracking |
|---|---|---|---|
| GeoLumen | Free tools; audit $99 / $199 / $349 one-off | Yes, free tools, no account | No |
| HubSpot AI Search Grader | Free; HubSpot AEO monitoring $50/month | Yes, free one-time check | No |
| Peec AI | From $95/month (50 prompts, 3 models) | Free trial | Yes |
| AthenaHQ | Free Essential plan (300 credits); Starter $295/month | Free plan with 300 credits | Yes |
| Goodie | Core $295/month (110 prompts, 5 models) | Free tools (incl. llms.txt generator) | Yes |
| Profound | Free 7-day trial; Enterprise custom | 7-day trial (50 prompts) | Yes |
Prices from each vendor's own pricing page, last checked 23 October 2026, monthly billing, before tax. Prices change; confirm before you buy.
- 01
GeoLumen
Free tools; audit $99 / $199 / $349 one-off
Best for: Small local businesses that want to fix the basics free, or pay once for an audit.
We make GeoLumen. No daily prompt tracking yet. Strong on crawler access, llms.txt and schema fixes, with a human-written audit.
- 02
HubSpot AI Search Grader
Free; HubSpot AEO monitoring $50/month
Best for: A free one-time snapshot of how AI describes your brand.
Scores ChatGPT, Perplexity and Gemini answers out of 100. A snapshot, not a tracker; HubSpot AEO is their tracker.
Source: HubSpot AI Search Grader ↗ · GeoLumen vs HubSpot AI Search Grader →
- 03
Peec AI
From $95/month (50 prompts, 3 models)
Best for: SEO and content teams who want detailed tracking and source analysis.
Daily visibility, position and sentiment, source analytics, a crawlability audit across 40+ bots, and a Local GEO feature.
- 04
AthenaHQ
Free Essential plan (300 credits); Starter $295/month
Best for: SMBs with a marketing budget that want many models and content agents.
Starter covers 11 AI models with 3,600 credits a month (1 credit = 1 AI response), plus a content optimization agent.
- 05
Goodie
Core $295/month (110 prompts, 5 models)
Best for: Brands that want a full AEO platform with agents and revenue attribution.
Research, daily tracking, content and technical agents, and revenue attribution. Pro is $999/month.
- 06
Profound
Free 7-day trial; Enterprise custom
Best for: Enterprise teams with budget for a platform and people to run it.
Up to 9 answer engines on Enterprise, an AI Marketer agent, and agent analytics from your CDN or host.
Our honest take
Of the paid trackers below, OtterlyAI's Lite plan ($29/month) was still the cheapest published price when we checked. If daily tracking is what you want, you may not need an alternative. If you haven't checked that AI can read your site yet, start there: it's free. Check your AI crawler access free.
Side-by-side: GeoLumen vs OtterlyAI · GeoLumen vs Peec AI · GeoLumen vs AthenaHQ · GeoLumen vs Goodie · GeoLumen vs Profound · GeoLumen vs HubSpot AI Search Grader · Profound alternatives. We make GeoLumen; every competitor claim links to the vendor's own page. We don't use competitor logos and no vendor paid to be listed.
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Rather not do this yourself? We'll do the whole thing and send you the receipts.