Industries · How electricians get recommended by ChatGPT and AI search
"Electrician near me for an EV charger" is a question with a short answer list.
Homeowners now ask assistants specific electrical questions: panel upgrades, EV chargers, whole-house generators, a breaker that keeps tripping. The answer often ends with two or three local names. Here is what gets an electrician onto that list.
Free, no account. We only read public files.
What people ask AI assistants
- “Electrician in [city] who installs Level 2 EV chargers”
- “How much does a 200 amp panel upgrade cost in [city]?”
- “Licensed electrician near me for an old house with knob and tube wiring”
- “Do I need a permit to add an outlet in [city]?”
Why does AI search matter for electricians?
Electrical work is one of the few home jobs most people know they shouldn't do themselves, and many ask an assistant whether a job needs a licensed electrician or a permit before they call anyone. That research question is your opening.
Licensing is set by states and, in some places, by cities or counties, so the facts an assistant needs (your licence number, the area you're licensed in, whether you pull permits) are local by nature. If your site doesn't state them, the assistant has nothing to separate you from an unlicensed handyman listing.
Newer jobs such as EV chargers, battery storage and generator hookups are where homeowners know least and ask most. A clear page on each is easier to cite than a single "Residential Services" list.
What we found on 34 home-service sites
Full report and method →1 / 34
3%
block any AI crawler in robots.txt
robots.txt is rarely the problem
21 / 34
62%
have no llms.txt at all
11 / 32
34%
homepages with no Organization or LocalBusiness schema
of homepages we could read
2 / 34
6%
returned a firewall 403 to our automated request
From GeoLumen's own scan on 2026-10-19 of public files only (robots.txt, llms.txt, homepage). 13 of 32 readable homepages used an industry-specific schema type, and 2 of the 13 sites serving something at /llms.txt served a broken, empty or HTML file. Our home-services sample is 34 plumbing, heating & cooling, roofing, electrical and landscaping companies scanned together, so these numbers describe local trades as a group, not this trade alone. Small samples: treat these as a snapshot, not a census.
The electrical contractor checklist
Things to do this week, roughly in order.
- Add your licence number and licence type to the footer or about page as text.
- Write one page each for EV charger installs, panel upgrades and generators if you do them, with what affects the price.
- Say plainly whether you handle permits and inspections.
- List the towns you're licensed and insured to work in.
- Add Electrician schema with telephone, areaServed and openingHoursSpecification.
- If you offer emergency callouts, state the hours and any callout fee policy.
What are the common mistakes, and the fixes?
- 01
Licence number only on the van
Put your state (or city) licence number on the site as text, with the licence type. It's one of the first things a careful customer, and an assistant summarising you, looks for.
- 02
One page for every kind of job
"Residential, commercial, industrial" doesn't match anyone's question. Separate pages for panel upgrades, EV chargers, generators, rewiring and lighting each answer a real query.
- 03
Plain LocalBusiness or no schema
Use Electrician with telephone, areaServed and hours. If you also do HVAC or plumbing, list each type in an array rather than picking one.
Free tool: Schema / JSON-LD Generator → - 04
Permits never mentioned
Say whether you pull permits and arrange inspections. It's a common question and an honest signal that you work to code.
Which schema should electricians use?
Electrician is a HomeAndConstructionBusiness subtype. Use areaServed for the towns you cover, and list commercial and residential work in the description if you do both.
Generate it for your electrical contractor →Recommended type
"@type": "Electrician"
Start with the free check. If you'd rather hand it over, there's the Snapshot.
The free AI Crawler Checker shows in seconds whether AI crawlers can read your site. The $99 Snapshot audit goes further for one electrical contractor: 10 customer questions × 4 AI engines, crawler, robots.txt & CDN review, llms.txt and schema written for you, prioritised fix list (PDF). Delivered in 5 working days.
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