Alternatives & comparisons · last checked 23 October 2026
Which AI visibility tool fits a small business?
Most AI search tools are monthly trackers built for marketing teams. Some are excellent. Here's what each one costs and who it suits, from their own pricing pages, with GeoLumen in the list so you can judge us too.
Alternatives
- OtterlyAI alternatives →Looking for an Otterly.AI alternative? Six options compared for small businesses, from free tools to $295/month platforms, with prices checked on each vendor's site in October 2026.
- Profound alternatives →Profound is built for enterprise teams. These are cheaper or free alternatives for AI search visibility, with prices checked against each vendor's site in October 2026.
Side-by-side comparisons
Starting prices at a glance
| Tool | Starting price | Free option | Best for |
|---|---|---|---|
| GeoLumen | Free tools; audit $99 / $199 / $349 one-off | Yes, free tools, no account | Small local businesses that want to fix the basics free, or pay once for an audit |
| OtterlyAI | From $29/month (15 prompts) | 7-day free trial, no card | Small teams that want affordable daily prompt tracking |
| HubSpot AI Search Grader | Free; HubSpot AEO monitoring $50/month | Yes, free one-time check | A free one-time snapshot of how AI describes your brand |
| Peec AI | From $95/month (50 prompts, 3 models) | Free trial | SEO and content teams who want detailed tracking and source analysis |
| AthenaHQ | Free Essential plan (300 credits); Starter $295/month | Free plan with 300 credits | SMBs with a marketing budget that want many models and content agents |
| Goodie | Core $295/month (110 prompts, 5 models) | Free tools (incl. llms.txt generator) | Brands that want a full AEO platform with agents and revenue attribution |
| Profound | Free 7-day trial; Enterprise custom | 7-day trial (50 prompts) | Enterprise teams with budget for a platform and people to run it |
Each name links to the pricing page we read on 23 October 2026. Monthly billing, before tax. We make GeoLumen; no vendor paid to be listed.
Rather not do this yourself? We'll do the whole thing and send you the receipts.