How long should a title tag be?

Google cuts titles by pixel width, around 580–600px on desktop, which is roughly 50–60 characters. Wide letters (W, M) use more room than narrow ones (i, l). Our preview estimates the width.

Does Google always use my description?

No. Google rewrites descriptions for many queries. A specific, accurate description still gets used more often, and it's what social networks show.

Do meta keywords matter?

No. Google has ignored the keywords meta tag for over fifteen years. We don't generate it.

What size should the social image be?

1200×630 pixels, under 5 MB, with any text kept away from the edges.

Tool 05

Write the line people click.

Your title and description are the ad you didn't pay for. Edit them here and watch the Google preview update, including where the title gets cut off.

Google, desktop · approximate

RRiverside Bakeryriverside-bakery.com

Riverside Bakery: Sourdough & Pastries in Austin, TX

Naturally leavened sourdough, croissants and custom cakes, baked every morning on South Congress. Order by 8pm for next-day pickup.

● okTitle fits (52 characters).
● okDescription length is good (131 characters).
◐ checkNo social image. Links shared on LinkedIn, Slack or X will look bare. Use 1200×630.

<head> tags

<title>Riverside Bakery: Sourdough &amp; Pastries in Austin, TX</title>
<meta property="og:title" content="Riverside Bakery: Sourdough &amp; Pastries in Austin, TX">
<meta name="description" content="Naturally leavened sourdough, croissants and custom cakes, baked every morning on South Congress. Order by 8pm for next-day pickup.">
<meta property="og:description" content="Naturally leavened sourdough, croissants and custom cakes, baked every morning on South Congress. Order by 8pm for next-day pickup.">
<link rel="canonical" href="https://riverside-bakery.com/">
<meta property="og:url" content="https://riverside-bakery.com/">
<meta property="og:type" content="website">
<meta property="og:site_name" content="Riverside Bakery">
<meta name="twitter:card" content="summary">

A formula that works for local businesses

Service in City | Brand, for example "Emergency Plumber in Leeds | Hale & Sons". Put what people search for first and your name last.

Descriptions: be specific

"We offer quality services" tells no one anything. "Same-day boiler repairs across Leeds, from £79. Gas Safe registered since 2009." gives a reason to click and facts an AI can quote.

Then check the rest of the page with the SEO Health Snapshot.

FAQ

Questions

Rather not do this yourself? We'll do the whole thing and send you the receipts.

About the audit