Profound alternatives, for businesses without an enterprise budget
Profound is a capable platform aimed at large marketing teams, with custom pricing. If you run a small business, you probably need something cheaper, or something that fixes the basics first. Here are honest options, us included.
| Tool | Starting price | Free option | Daily tracking |
|---|---|---|---|
| GeoLumen | Free tools; audit $99 / $199 / $349 one-off | Yes, free tools, no account | No |
| OtterlyAI | From $29/month (15 prompts) | 7-day free trial, no card | Yes |
| HubSpot AI Search Grader | Free; HubSpot AEO monitoring $50/month | Yes, free one-time check | No |
| Peec AI | From $95/month (50 prompts, 3 models) | Free trial | Yes |
| AthenaHQ | Free Essential plan (300 credits); Starter $295/month | Free plan with 300 credits | Yes |
| Goodie | Core $295/month (110 prompts, 5 models) | Free tools (incl. llms.txt generator) | Yes |
Prices from each vendor's own pricing page, last checked 23 October 2026, monthly billing, before tax. Prices change; confirm before you buy.
- 01
GeoLumen
Free tools; audit $99 / $199 / $349 one-off
Best for: Small local businesses that want to fix the basics free, or pay once for an audit.
We make GeoLumen. No daily prompt tracking yet. Strong on crawler access, llms.txt and schema fixes, with a human-written audit.
- 02
OtterlyAI
From $29/month (15 prompts)
Best for: Small teams that want affordable daily prompt tracking.
Tracks ChatGPT, Google AI Overviews, Perplexity and Copilot daily; Claude, Gemini and AI Mode as add-ons.
- 03
HubSpot AI Search Grader
Free; HubSpot AEO monitoring $50/month
Best for: A free one-time snapshot of how AI describes your brand.
Scores ChatGPT, Perplexity and Gemini answers out of 100. A snapshot, not a tracker; HubSpot AEO is their tracker.
Source: HubSpot AI Search Grader ↗ · GeoLumen vs HubSpot AI Search Grader →
- 04
Peec AI
From $95/month (50 prompts, 3 models)
Best for: SEO and content teams who want detailed tracking and source analysis.
Daily visibility, position and sentiment, source analytics, a crawlability audit across 40+ bots, and a Local GEO feature.
- 05
AthenaHQ
Free Essential plan (300 credits); Starter $295/month
Best for: SMBs with a marketing budget that want many models and content agents.
Starter covers 11 AI models with 3,600 credits a month (1 credit = 1 AI response), plus a content optimization agent.
- 06
Goodie
Core $295/month (110 prompts, 5 models)
Best for: Brands that want a full AEO platform with agents and revenue attribution.
Research, daily tracking, content and technical agents, and revenue attribution. Pro is $999/month.
Our honest take
Of the tools here with published prices, OtterlyAI's Lite plan was the cheapest daily tracker at $29/month when we checked. For the technical basics, free tools are enough. Check your AI crawler access free.
Side-by-side: GeoLumen vs OtterlyAI · GeoLumen vs Peec AI · GeoLumen vs AthenaHQ · GeoLumen vs Goodie · GeoLumen vs Profound · GeoLumen vs HubSpot AI Search Grader · OtterlyAI alternatives. We make GeoLumen; every competitor claim links to the vendor's own page. We don't use competitor logos and no vendor paid to be listed.
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