Guides · 6 assistants · updated 21 October 2026
How to show up in AI search
Each assistant finds businesses a little differently. One guide per engine: which crawlers to allow, where its answers come from, and what to fix first. Checked against each company's own documentation.
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- 01 · 8 min
ChatGPT
ChatGPT recommends businesses it can read about, on your site and across the web. Here is how it finds them, and what to fix first.
Crawlers: OAI-SearchBot, ChatGPT-User, GPTBot - 02 · 7 min
Perplexity
Perplexity runs a web search for every question and shows its sources. If your pages answer the question clearly, you can be one of them.
Crawlers: PerplexityBot, Perplexity-User - 03 · 8 min
Google AI Overviews & Gemini
Google's AI answers are built on Google Search. If you're indexed, eligible for a snippet and well described on Google, you're in the running.
Crawlers: Googlebot, Google-Extended - 04 · 6 min
Claude
When Claude searches the web, it relies on a search partner's index and Anthropic's own crawlers. Be readable by both.
Crawlers: Claude-SearchBot, Claude-User, ClaudeBot - 05 · 6 min
Microsoft Copilot
Copilot's web answers come from Bing. Work on Bing and you're working on Copilot, and on part of ChatGPT search too.
Crawlers: bingbot - 06 · 6 min
Siri & Apple Maps
On iPhones, "find a plumber near me" usually means Apple Maps. Your place card and Applebot access decide what people see.
Crawlers: Applebot, Applebot-Extended
The same five things matter for every engine: crawler access, plain facts on your pages, schema, consistent listings and real reviews.